How digital insurer Singapore Life became profitable in a year by being customer-centric

Low Lai Chow

Singapore and other markets in emerging Asia are set to lead global insurance growth in the next decade, with premiums projected to grow at least 9%.

Singapore and other markets in emerging Asia are set to lead global insurance growth in the next decade, with premiums projected to grow at least 9% – three times as fast than the world average of 3% – over the next two years, according to a recent report by reinsurance provider Swiss Re Institute.

“The landscape we know is changing fast – but it’s actually changing faster (than what we think),” was what Walter de Oude, CEO of five-year-old fintech startup Singapore Life, observed at the recent Oracle OpenWorld Asia event held at Singapore’s Marina Bay Sands.

As Singapore’s first...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands