How Tata Chemicals created the right growth formula with digital

India’s Tata Chemicals has embraced digital with much success and stays true of its marketing mission of consistently doing something that is authentic and meaningful.

About Tata Chemicals

Established in 1939 in the Indian state of Gujarat, Tata Chemicals Limited (TCL) is a part of the US$110bn Tata Group. A global company, it markets to consumers in over 40 countries and has three business verticals - basic chemistry, consumer products and specialty products. It is the third largest soda ash manufacturer and the sixth largest sodium bicarbonate manufacturer in the world.

Tata Chemicals is India’s market leader in table salts and its brand, Tata Salt, is considered the nation’s second most trusted food brand. Another brand from the stable, Tata Sampann, is India’s first...

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