How The New York Times is tapping voice technology

Stephen Whiteside

The New York Times, the news provider, has begun experimenting with voice technology as a means of driving new forms of consumer engagement.

The New York Times is finding a voice beyond the written word as it explores the opportunities provided by Amazon Alexa.

As a starting point in this direction, the news brand launched several offerings for devices powered by Amazon’s operating system in January 2019. Among these orally-driven brand experiences was a variant of “The Daily”, the podcast series that is hosted by journalist Michael Barbaro, and delivers new episodes from Monday to Friday.

While a typical installment of this show lasts for over 20 minutes and provides an in-depth view of one core subject, a crisper Alexa...

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