HQ Trivia: no ads, just branded content

The traditional TV quiz show is moving onto mobile, as HQ Trivia offers cash prizes to winners of its twice-daily livestreamed shows.

Quiz shows have long been a staple of broadcast television. Twenty years ago a programme like Who Wants To Be A Millionaire was prime time and drew huge audiences. Times have changed and reality shows now occupy much of this space, but the enthusiasm for the format hasn’t gone away – it’s been re-engineered for the digital age. Instead of television, it’s livestreamed via an app and anyone can join in.

“Imagine a game show that you can actually compete in, live, with a host. There’s 12 trivia questions on a whole range of subjects and if you get all...

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