According to Sunder Madakshira, head of marketing at Adobe India, India is on its way to becoming a trillion dollar economy. As a result, Madakshira believes marketers need to rethink the way they communicate with their consumers.
Madakshira defined India’s opportunities as falling under three key categories: math, the middle-class, and all-powerful mobile phone.
“Math is about the huge amount of technology power which is symbolic of the huge computing power that we have as a country. India as a nation is very naturally inclined towards analytics and science, and towards adoption of technology,” Madakshira explained at the 13th...