Marketing in Morocco: Brand stories from Aicha, Moor’s and Nivea

This event report looks at how different brands have tackled marketing to a Moroccan audience.

Marketing in Morocco: Brand stories from Aïcha, MOOR"S and Nivea

Joseph CliftWarc

The World Federation of Advertisers (WFA), a trade body, held its 2015 Global Marketer Week event in Marrakech, Morocco. And many of the presenters offered their own insight on the host country – revealing Morocco as a complex, and fast-growing, market.

Moroccan adspend hit $636m last year, according to datafrom media agency network ZenithOptimedia, a significant proportion of the $4.51bn spent across the North Africa region that year. GDP is growing at a rapid clip, up +8.4% in 2014 and set to rise +8.2% in...

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