Meet Dotti, Gerber’s tool for building one-to-one consumer relationships

Gerber, the baby food and products manufacturer owned by Nestlé, has driven several core brand metrics thanks to Dotti, a one-to-one digital engagement tool for parents with young children.

Gerber has been a trusted provider of safe, healthy baby food and formula for decades.

In late 2017, the brand took this considerable equity beyond the high-chair-and-booster-seat set when it unveiled Dotti, a 24/7 text-based hotline that lets moms and dads grab their connected devices and ask for expert advice on subjects like infant nutrition, lactation, and sleep.

“Dotti is our one-to-one baby specialist,” Claudia Ciciliano, director/consumer engagement at Nestlé Infant Nutrition – the owner of Gerber – told a New York audience at the 2018 Digital Marketing World Forum North America.

Claudia Ciciliano, director/consumer engagement, Nestlé Infant Nutrition

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