Since 1979, the Nickelodeon basic cable network has positioned itself as “kids first,” with a primary audience between the ages of two and 17.
But growing up doesn’t always mean putting aside childish things. And a child born in 1979 is now at the uppermost end of the millennial audience.
In fact, Nickelodeon’s programming – and the advertising messages that support it – has followed millennials into adulthood. In enthusiastic support of such offerings as “Double Dare”, “Hey Arnold!”, and “Rugrats”, loyal viewers are “throwing costume parties for themselves based on these...