Neutrogena finds the beauty in product personalization

Stephen Whiteside

Neutrogena, the beauty brand owned by Johnson & Johnson, is using personalization as a means to provide innovative products and build deeper ties with its customers.

As shoppers peruse the beauty aisle in retail stores, they are frequently left with more questions than answers.

“When we talk to our consumers, and we place them in front of the fascia shelf, they tell us is it's kind of intimidating,” Sebastien Guillon, president/global beauty at Johnson & Johnson Consumer, admitted at CES 2019 in Las Vegas.

Sebastien Guillon, president/global beauty, Johnson & Johnson Consumer

“It's a bit overwhelming. And it's very frustrating to find the right product, because the consumer doesn't know exactly what to choose … What you see is rows and rows of jars and bottles,...

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