As it hammers away at an ambitious goal to double revenues to $22 billion by 2022, Stanley Black & Decker has also been at work on its softer side: defining a purpose for the 175-year-old company.
And when it came to “the purpose piece” of the equation, said Mike Simpson, the Connecticut-based firm’s chief marketing officer, “We needed to do a better job.”
A new boss kick-started the corporate soul-searching in a drive for alignment: James Loree, a 20-year veteran of Stanley Black & Decker, took over as president/CEO in 2016....