Telecoms: the view from the top at MWC 2019

Sam Peña-Taylor

The telecoms industry is at the core of digital transformation across the business landscape, the industry tasked with implementing the network changes that will see in the future – here are its challenges.

Barcelona hosts the world’s telecoms companies for one week in February. At Mobile World Congress, amid the new handsets, infrastructure, and multi-storey displays, the industry talks about itself, its challenges, and its prospects for the future. Here’s what WARC learned.

Revenues

Telcos play in a space of colossal costs, high expectations, and a growing data traffic load. Speaking on the main stage, Vodafone CEO Nick Read, called telecoms “the sector of sectors” – one that will be responsible for enabling digital transformation in societies around the world. This is a privileged position. But they have struggled to find a way...

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