The changing nature of money what it means for communications

Brian Carruthers

The payments landscape is changing rapidly as consumers turn away from cash to embrace a variety of digital options – and their behaviour adapts accordingly.

Who now bothers to check their pocket/purse/wallet for the reassuring presence of a couple of crisp £20 notes before leaving the house? Do men even have (physical) wallets anymore? It takes a while to reach a tipping point but when it comes, wholesale change follows rapidly. Contactless payment is now widely accepted, many people don’t bother with cards preferring to use mobile payment. In London, even the buskers now take card payments.

The changing nature of money affects how we think about it and how we use it, Josh Glendinning, research manager at Opinium, pointed out at the MRS Financial...

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