The Museum of Old and New Art (MONA) – based in Hobart, Tasmania – is known for hosting work based around the usually taboo subjects like sex and death.
And Robbie Brammall, who was appointed as MONA’s director/marketing and communications three years ago after working for agencies such as DDB, Saatchi & Saatchi and Clemenger BBDO, was issued with a further challenge in an early meeting with David Walsh, MONA’s owner, and a professional gambler.
“Hiring you will probably be the worst thing I ever do, because this might be the start of our drift to the middle,” Walsh told...