“5G is going to be more profound, and have a far bigger impact, than any previous G transition,” Penny Baldwin, Qualcomm’s CMO, told delegates at Incite Group’s 2019 Brand Marketing Summit in San Francisco.
The latest generation of networks and devices have the potential to operate significantly faster – think, ten times quicker – than 4G cellular, according to industry estimates, with a much broader bandwidth meaning they can handle exponentially more data.
“The network capacity for an operator such as a Verizon, a Sprint, is going to expand 100-fold,” Baldwin said.
5G also promises to dramatically reduce “latency”, the...