Cornetto: Mobile in Love

Cornetto, the ice-cream brand, was able to reach 14 million users as a result of its collaboration with teen romance film 4N1K in Turkey.

Campaign details

Brand: CornettoAdvertiser: UnileverAgency: Bond/MindshareCountry: Turkey

Campaign Summary

In 2018, a Wattpad story series became a top hit amongst youngsters, generating enormous talkability and the story was adapted to a movie, 4N1K. As Cornetto, we have partnered with 4N1K project starting from the script-writing process and created an integrated strategy that will cover all channels, will introduce first-ever user experiences and generate high levels of interaction and talkability around our branded contents throughout the season.

Creative focus was to enrich user experience at every medium with integration of new formats, media firsts...

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