Doritos Cool & Hot

Doritos, a tortilla chip brand produced by PepsiCo, created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.

Campaign details

Brand: DoritosAdvertiser: PepsiCoAgency: AdColony/OMD TurkeyCountry: Turkey

Campaign Summary

Our new product Doritos Cool & Hot was at first refreshing and then giving a hot sensation. We had to interact with our consumers in order to have them experience the sensations.

Objectives and Strategy

We were inspired by the roller coaster experience in the main commercial to tell the boldness of our product. On mobile platforms, where we meet our target audience heavily, we offered an astonishing experience throughout our specifically created interactive 360 video, in order to have our consumers interact...

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