ExxonMobil: SmARt Engine

ExxonMobil, a multinational oil and gas corporation, increased its sales in Europe by producing a 3D printed engine for its salespeople to show the target the benefits of Mobil 1 oil.

Objectives and strategy

Our main object was make mechanics pause their on-going work, spare more time to salesmen and listen to the presentation to understand the basic principles of Mobil 1 oil, how it works and why it is better. And hopefully accept a Welcome Package of Mobil 1 oil to use it in their repair shops at the end of the presentation.

We know that mechanics have high interest and talent in engines. However, they see tens of engines every day. But they never seen a 3-D printed one before.

Our 3-D printed running engine has been effective to...

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