Rexona Aurora

Rexona, a deodorant and antiperspirant brand owned by Unilever, measured its audience's attentiveness by creating an interactive video ad.

Objectives and strategy

Digital marketers strive for the attention of users. Rexona wanted to make sure users are watching their ads attentively. The video genuinely showed real life problems women are facing, Rexona let women experience the video as if they were the protagonist. With the help of interactive mobile video technologies, users got a change to engage with the video, during the video ad

Execution and media

The interactive video technologies gave users a change to attend the video. While the video played, users engaged with the ad by rubbing steam on the screen, tapping to break the glass...

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