Sahibinden: Warm Home For All

Sahibinden.com, an online classifieds and shopping platform, launched its Warm Home For All campaign in Turkey to raise awareness of the pets section on its website.

Objectives and strategy

In the 'Pets' section of the 'Animal Kingdom' category of sahibinden.com, animals were adopted without seeking any profit. To increase the rate of these adoptions and to enable more people to be aware of this category, we planned a communication. In this plan, we carried out a cross-communication between different categories of sahibinden.com and named sahibinden.com as the first place to go to for a warm home for all.

Execution and media

In our 'Real-Estate' category, we added photos of pets to the ads of houses that have the potential to...

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