Objectives and strategy
In the 'Pets' section of the 'Animal Kingdom' category of sahibinden.com, animals were adopted without seeking any profit. To increase the rate of these adoptions and to enable more people to be aware of this category, we planned a communication. In this plan, we carried out a cross-communication between different categories of sahibinden.com and named sahibinden.com as the first place to go to for a warm home for all.
Execution and media
In our 'Real-Estate' category, we added photos of pets to the ads of houses that have the potential to...