Video Landscape Report

There are many opportunities and challenges for marketers and brands to reach and engage consumers in a rapidly evolving video ecosystem.
  • While traditional TV still dominates ad revenue, digital video, especially mobile, is the fastest-growing video type by consumption.
  • New opportunities for brands to engage through video include programmatic video, addressable TV, connected TV/OTT, VR, AR, vertical video, stories, live streaming and six-second ads.
  • Challenges exist across traditional TV and digital video platforms due to consumer behaviour shifts, including audience fragmentation, scalable creative, content discovery, ad fraud and cross-platform measurement.
  • The industry needs to have a deeper understanding of the shift in consumer dynamics and technology to better leverage these trends....

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