Campaign details
Brand: Aer LingusAgency: Rothco
Introduction and Background
Home Advantage, home ground, home field, home court advantage, it has many guises. One thing is for certain, when you're on your own turf, you have an edge. No matter how big or small that is. In 2015, Aer Lingus had undergone a takeover by International Airlines Group (IAG), a multinational airline holding company, raising concerns that this would dilute 'Irishness' which was such an intrinsic value of the brand. To combat this, they sought out a partnership with the Irish Rugby Football Union (IRFU) with the aim...