Daintree: How we took Hate out of the Debate

Agency: Rothco

Introduction & Background

In September 2013, Dublin stationery shop Daintree Paper was forced to close down. Due to his religious beliefs, the owner at the time - who we'll call NO from hereon in - refused to display a cake topper of two men in tuxes (or any products that would celebrate gay marriage). And let's face it - if you're in the business of selling fancy paper and decorations, you probably shouldn't alienate gay people. The story received a good deal of editorial coverage. And the general public was up in arms -they took to social media and online forums to mobilise a public boycott of the shop.