Irish Blood Transfusion Service: Donor See, Donor Do

Irish Blood Transfusion Service (IBTS), a statutory body that is responsible for Ireland's blood supply, leveraged the power of the individual to make a disproportionate impact and crafted a campaign that returned the IBTS to consistent supply.

Campaign details

Brand: Irish Blood Transfusion ServiceAgency: BBDO Dublin

Company Profile

The Irish Blood Transfusion Service

The IBTS is the statutory body with the responsibility of managing the collection, processing, testing and distribution of blood and blood products.

Operating since 1965, the organisation supplies blood and blood products to over seventy hospitals in the Republic of Ireland. The IBTS work tirelessly to process the contributions from existing donors, while actively recruiting new donors to keep up with the ever evolving needs of our hospitals.

Introduction and Background

The Irish Blood Transfusion Service is a vital life source...

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