Campaign details
Brand: BaileysAdvertiser: DiageoAgency: Mother; Carat
Introduction
This is a story about the one of the world's most-loved spirits brands, Baileys, and its transformation from dusty liqueur to delicious treat.
It's the tale of Baileys fortunes in GB – a market central to the brand's growth, the biggest market in Europe for Baileys, and the second biggest market globally. In GB Baileys represents 12% of profits1(the third biggest brand in GB behind ...