Bombay Sapphire: Project your imagination

Principal authors: Kat Bayang, Hill + Knowlton Strategies; Sarah Lyons, Bacardi Global Brands

BACKGROUND

The Brand

Bombay Sapphire, the world's number one premium gin by value1 for a third consecutive year, is also one of the world's most popular gins. Enjoyed in more than 120 countries, the tantalising, smooth and complex taste of Bombay Sapphire is a product of the imaginative blend of the finest raw ingredients; a perfect balance of a unique combination of 10 hand-selected exotic botanicals from around the world.

Bombay Sapphire gin has an extraordinary smoothness with the overall taste being perfectly balanced. Inspiring the imagination of bartenders the world over, the aromatic flavours and crisp yet delicate finish create versatility unmatched by other gins that can be savoured in inventive long drinks or perfectly balanced martinis; in classic or contemporary cocktails.