Agency: Garrat Baulcombe / FCB | Author: David Hill |
'Green Science' from Schering: A Corporate that's making a profit
THE PROPOSITION
Schering Agriculture's corporate campaign, which began on 16 September 1986, might have done no more than publicise a change of company name. Indeed, many campaigns have been based on just such a premise - but Schering wanted more.
The company wanted an identifiable property to 'add value' to company and product image, a springboard to increase sales by 3% in a static market, and a crisp exposition of its long-term business mission.
And it got it...