Campaign details
Brand: Time to ChangeAdvertiser: Time to ChangeAgency: Ogilvy & Mather
One Small Act for One Big Outcome
1 in 4 people experience a mental health problem every year1.
In my lifetime, I have experienced mental health problems…on numerous occasions.
I've also feared the stigma and discrimination that's associated with it.
So, this story is particularly personal to me. But with those stats, it's probably personal to everyone.
Background
A brief history of attitudes towards mental health
Bethlem Royal Hospital, built in 1247, is the first and oldest institution for mental illness...