Time to Change: One Small Act for One Big Outcome

Time to Change, a movement created by mental health charities Mind and Rethink Mental Illness, raised awareness for mental health support among men in the UK by launching a multimedia campaign.

Campaign details

Brand: Time to ChangeAdvertiser: Time to ChangeAgency: Ogilvy & Mather

One Small Act for One Big Outcome

1 in 4 people experience a mental health problem every year1.

In my lifetime, I have experienced mental health problems…on numerous occasions.

I've also feared the stigma and discrimination that's associated with it.

So, this story is particularly personal to me. But with those stats, it's probably personal to everyone.

Background

A brief history of attitudes towards mental health

Bethlem Royal Hospital, built in 1247, is the first and oldest institution for mental illness...

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