INTRODUCTION
Lately, the trade press of media and advertising has focused on issues such as hypertargeting, sales activation, walled gardens, and direct brands. For traditional television, the topics du jourare cord cutting and declining ratings. It’s hard to argue with statistics: The forecast is for television advertising spending to remain flat to declining through 2022 (eMarketer, 2018). Diminished viewer interest is ...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
