Summary
Eggs are in 94% of American homes, and synonymous with breakfast. To grow, we need to crack new occasions.
As we explored how to become a bigger part of American diets, we learned something that surprised us: Dinner is actually the most important meal of the day.
So, we set out to make dinner more egg-citing by launching a "new" product—the Incredible Dinner Egg.
Our Dinner Eggs launch program focused on driving people to unique recipe content that helped them solve their biggest food dilemma: what to make for dinner.
During the eight-week program, we drove a...