A challenge for geomarketing in developing countries

Efforts are continually made from within and outside developing countries, to better understand the consumer and customer distribution, for the purpose of devising and delivering a more accurate means to market insight within such regions.

A challenge for geomarketing in developing countries

Nicholas Allo

Visual Earth

Background

The application of geomarketing and geodemographic principles, within developed countries such as Britain and America, may be considered as advanced with respect to how both principles are applied. It is also understood that these principles offer an adoptive organisation or entity an improved capacity for insight into a given population. Geodemography (also described as socioeconomic profiles) is reported as being widely used in both the private and public sectors of the aforementioned countries and, as such, is continually researched and improved upon by participants in the sectors mentioned....

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