Comparing conspicuous consumption across different experiential products: Culture and leisure

Consumer behavior recently underwent three main developments: a shift from material purchases to immaterial experiences, a shift from signaling status and wealth by means of consumer behavior to signaling identity, and increased social visibility due to the growing importance of social media.

Introduction: Three Recent Trends In Consumer Behavior

During the past decade, consumer behavior in advanced economies underwent three main developments:

  1. Traditionally, durable material goods play a role in consumer behavior, but increasingly, also intangible products that are mainly concerned with experiences. So there is a growing interest in immaterial experiences in preference to material products (Trentmann, 2017; Van Boven & Gilovich, 2003; Yang & Mattila, 2017).
  2. People want to exude more than status and wealth through their consumption behavior and they also want to show something of their personality. So there is a shift in attention from status to personality...

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