The summary statement
The BASE Moscow is the first football base on a city rooftop that became a hotspot for young players to discover new facilities for daily training. The location created an unbeaten brand environment that united like-minded people and passionate street-football players. The BASE Moscow became one of the most popular Moscow places during the summer period, with the best parties, trendy events and triggering content.
To develop and implement a unique platform based on sport for constant engagement with the target audience and to unite and grow a wide community with a high level of loyalty and brand awareness.
Gaining an audience that engages in a large variety of activities from competitive sports brands. To increase brand awareness, loyalty of the audience and the number of brand advocates.
Target audience - young boys and young men aged 14 to 25, who see soccer as a part of their lives, rather than just a hobby. They are part of a street soccer community. They participate in soccer matches, often carry a soccer ball around, and actually live the game.