Family Dollar: Family Dollar Save to Win

This case study explains how Family Dollar, the discount chain, used video content published online to increase sales in the US.

Agency: CatapultCountry: USA

Business challenge(s) & campaign objective(s)

Family Dollar was looking to deepen its connection with customers by delivering unique content and useful product information — and found a truly new way to do so. By partnering with a production company to create the "Save to Win" game show, Family Dollar developed entertaining content for viewers about shopping and cooking, while shining a big bright light on creative product integration as contestants interacted with their favorite CPG brands. As a result, "Save to Win" drives strong awareness about Family Dollar — from name-brand products to Smart...

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