Executive Summary
"THIS IS WHAT HAPPENS WHEN WHORES AND PIMPS BECOME MARKETERS".
This is the story of what happens when you decide to tackle taboos in a category.
Or, as some haters called it: "This is what happens when whores and pimps become marketers and advertisers." And how, if done because it is the right thing to do for consumers, it can change a brand's fortune, an entire organisation, culture and society. For good.
But tackling taboos is not for the faint-hearted. There will be many who will not want you to, such is the strength of taboos that...