It's Difficult to Stay Ahead of The Curve

Currys PC World is the last survivor on the high street in the world of consumer electronics. It's an industry which moves fast. Operating systems update; innovation cycles shorten and better connectivity changes capabilities. This leads to a constant churn of products.

We rely on our people to set us apart, providing specialist knowledge, tailored to individual need. Quick innovation cycles present a huge challenge for a business like us, set apart by our service.

The Rules of The Game are Changing

On top of constant product change, are the spectres of automation and artificial intelligence. They're a real risk for our business.

First come the algorithms. Data-analysing algorithms will create more efficient, intelligent means of getting us what we want, faster. Amazon, the world's most valuable retail brand,2 the third most valuable global brand, is our key competitor.