Connected Conservation is one of our flagship programmes at Dimension Data. It is rooted around the use of a high-tech solution to solve the problem of rhino poaching, first at a private game reserve in South Africa, but with the potential to expand into other areas, and to protect other endangered species in the future.
The Campaign Had Four Objectives
- To use technology to reduce the rate of rhino poaching in the pilot reserve.
- To demonstrate how partners can come together from different industries to address this problem, through an integrated marketing programme.
- To create a story to continue to build Dimension Data's brand: client brand, employee brand, and recruiter brand.
- To demonstrate our competence and build awareness of our skills in cybersecurity, networking, cloud computing, and collaboration technologies.