Embraer: Profit Hunter ‘Tiger’ Campaign

Embraer, a Brazilian producer of aircraft, built on the interest in its new airplane and increased sales by applying a bold visual style to the cone of its plane and creating buzz at the Singapore Airshow.

Links To View

Website: embraercommercialaviation.com

Cats Film: https://www.youtube.com/watch?v=V8B8wtICd8E

Painting the Tiger: https://www.youtube.com/watch?v=hftVUozoufc

Embraer TV: https://www.youtube.com/watch?v=kPX1Tg44lYk

Incredible Journeys: https://vimeo.com/gravitylondon/review/267819054/4ae1e3af13

Tiger Roaring Digital Unit: https://vimeo.com/gravitylondon/review/277480842/6d53f8af25

Summary

Embroer predict that world demand for 70-130 seat segment of commercial airplanes will reach 6,400 new jets in the next 20 years, with a value of $300bn. Despite being the leading airplane manufacturer in the segment, Embraer faced competition from Boeing's and Airbus's larger aircraft (737 max and A320neo) – not only the world's largest aircraft manufacturers; but also the two most successful commercial aircraft launches in the modern era....

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