HSBC: Belt and Road Initiative

HSBC, a banking brand, increased knowledge and awareness of the Belt and Road Initiative by launching a suite of communications, customer case studies and education programmes for its staff globally.

The greatest business opportunity of the 21st century?

Laid out by President Xi Jinping in 2013, China's "Belt and Road Initiative" (abbreviated hereafter to "BRI") is an ambitious, multi-decade strategy to connect China with the world and fuel global economic growth. It is, in effect, the 21st century 'Silk Road', connecting China directly with over 65 countries and indirectly with most others.

It will create or enhance the physical (transport, communications and other infrastructure), financial (lending, capital-raising) and policy (customs, taxation coordination, trade and investment).

A natural opportunity for HSBC...

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