The Rumour Mill and McDonald's
Rumours. We're all drawn to them. We're social creatures and they are a source of social capital. They make us look and feel in the know and connected.
For rumours to work, they need to be based on a shared reference point. Public figures fit the bill nicely. As do big brands. And brands don't come much bigger than McDonald's.
The most powerful rumours are also a reflection of broader concerns. We care about what we eat. And McDonald's of course is a food business.
So, it's no surprise that McDonald's has long been the...