Why Sustainability at O2

Our sustainability plan, the O2 Blueprint, was originally launched in 2010. Initially the focus was on people & planet with youth community projects (funding 8,000 projects to date) and leading the industry with environmental initiatives like 'Charger out of the box' (campaigning for universal chargers and removal from phone packaging) and 'Eco rating' (environmental & ethical rating to help consumers make an informed choice on products in store).

In 2012 the UK faced a youth unemployment crisis, which prompted us to launch Go Think Big – a platform that has to date delivered 40,000 work experiences and helped over a million young people with digital content. In 2016 we launched our partnership with the NSPCC to tackle the concerns with keeping kids safe online.

Why we do this? We couldn't have done all this if we didn't have an organisation & culture that genuinely cares about making a positive social impact in our community. But we also do it because we believe at the same time we can deliver brand & reputational impact but also to make our people proud of working at O2 and engaged in their jobs.

What was The Problem We Needed to Solve? Employee Insight