OxfordSM: Becoming a truly values-led organisation

This case study looks at OxfordSM, a British marketing consultancy, that renewed its values and used its consultancy skills on itself.

OxfordSM: Becoming a truly values-led organisation

Executive Summary

Like most marketing consultants, we've always put 99% of our skills and energy into meeting the needs of our clients. Although proud of our growth and success, we were beginning to take each other for granted. And despite working extensively in healthcare and social marketing, we weren't focused enough on our own resilience.

This is the story of how we actually applied our consulting skills to our own business, in order to make sure we were fit for our own future.

The challenge

OxfordSM has been operating for 25 years, working virtually...

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