Executive Summary
This paper shows how our work for The Truth Project offered Child Sexual Abuse (CSA) survivors the chance to be heard, some for the first time.
Our story is unusual because it describes the type of insight gathering and deployment that agencies typically reserve for commercial communication applied in socially critical and highly sensitive comms development.
The scale of the task was huge with over 3 million adults survivors of CSA.1 Re-traumatisation from comms was potentially high-risk which would be a dereliction of our duty of care.
Our objective was to raise awareness of The Truth...