Myanmar: The Golden Land is changing

This article assesses Myanmar as an emerging market and promotes the opportunities the country can offer.

By 2025, more than half the world's consumers will live within a five-hour flight of Myanmar – just one more reason to take notice of the country, writes Babar Khan Javed.

With more than 50 million citizens and 135 ethnic groups, Myanmar represents the diversity pinnacle for the Association of Southeast Asian Nations (ASEAN) region. According to the latest Nielsen report, Rethinking ASEAN, the standard deviation in average incomes between ASEAN countries is more than seven times that of EU member states. A market as complex as Myanmar demands a granular approach to understanding market opportunities. So too...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands