Campaign details
Brand: Vodafone TurkeyAgency: Mindshare TurkeyRegion: EMEA
Strategy
Objective
Vodafone has sponsored one of the biggest events in İstanbul, the Marathon, for 5 years with the aim of being the most recommended mobile operator in İstanbul. This year, our aim was reaching the maximum number of participants at the 39th Marathon on November 12th. We wanted as many people, from age 7 to 70, to join the crowded race festival of Turkey, which took place in İstanbul.
Target Audience
Our target audience was all of the Istanbul citizens.
Creative Strategy
All media communication was...