5 Star - Ek Alag Style Se Kho Jao

5 Star, a chocolate bar brand, used mobile gaming to connect with its audience in India by creating unique user gaming experiences.

Campaign Details

Brand: 5 StarLead Agency: Affle In Association With Cadbury & Greedy GamesRegion: APAC

Strategy

Objective

Cadbury 5Star has always focused on creating an experience for its consumers.

With the campaign "Ek Alag Level Pe Kho Jao", Cadbury aimed to elevate consumer's experiences.

Objective

  1. Drive High Brand Awareness For The Product Through Use of Innovation & Technology using mobile devices.
  2. Personalise the experience for consumers.

Challenge

  1. The challenge was in building a personalised experience for each user.

Opportunity

  1. Chocolate markets has been witnessing a strong CAGR growth.
  2. Clearly, the demand exists across occasions.
  3. Tapping...

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