ActivKids Immuno Booster: Yes Mom

ActivKids Immuno Boosters, a nutrition supplement, used content and social media to build a parenting community and increase sales in India.

Campaign Details

Brand: ActivKids Immuno BoosterLead Agency: m/SIXRegion: APAC

Strategy

Objective
  • Choco-bite format for kids from 4 to 12 years of age.
  • The format required us to educate mothers.
Immuno Boosters wanted to tap into the giant network of social media mothers and leverage their fan base to influence and educate young mothers and build a strong community of 'yes moms'. Indian moms keep saying no to their kids out of concern for their kids. The idea was to bring immunity to the forefront, educate moms about the ill-effects of saying 'No' to kids so...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands