Ad Council: Why Does it Take a Disaster to Bring us Together

The Ad Council used real-life disasters as the backdrop to an omnichannel digital strategy in partnership with influencer Jay Shetty, to support its Love Has No Labels (LHNL) campaign and promote inclusivity in the US.

Campaign details

Brand: Ad CouncilLead Agency: Courageous StudiosRegion: North America

Objective

We are living in divisive times. Bias and discrimination are some of the most pressing issues facing our nation today. Hate crimes are on the rise and many groups feel increasingly marginalized and unsafe.

Still, most Americans believe in equality (89% - Reuters IPSOS UVA poll, August 2017), consider themselves to be unprejudiced (85% - Perception Institute) and recognize there are things they can do to create a more inclusive world (75% - Public Affairs Tracking Omnibus, Ipsos, July 2019).

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