Add Hope in VR

KFC, a fast food restaurant, used VR technology to make its consumers in South Africa aware of where their donations were going and achieved an engagement rate of 26.89%.

Campaign details

Brand: Add HopeLead Agency: Mark1Region: EMEA

Strategy

Objective
  • Make 5000 KFC Consumers Aware of where their R2 for Add Hope goes.
  • Create awareness amongst KFC consumers in an inspiring and immersive way.
  • Achieve a CPV of, or less than, R2.10- the global benchmark.
  • Surpass the industry average Engagement Rate of 3%.

KFC started a feeding scheme initiative known as "Add Hope", partnering with over 137 feeding institutions across South Africa, reaching over 120,000 children daily. Through the "Add Hope" campaign which is now running for 7 years, KFC SA challenged its customers to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands