Aditya Birla Capital Health Insurance: #JumpForHealth

Health insurance company Aditya Birla Health Insurance moved away from traditional category communication by engaging Indian millennials in a cause for good.

Campaign details

Brand: Aditya Birla Capital Health InsuranceLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

On World Health Day, while every brand was busy trying to sell a petty Health Insurance by any means necessary to the Indian consumer, Aditya Birla Health Insurance wanted its consumers to imbibe healthy living as a part of their daily lifestyle without making major changes to their existing routines.

We wanted to establish Aditya Birla Health Insurance as a brand who cares about their health and deliver this communication to our target audience and break through the existing clutter in...

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