Campaign details
Brand: Aditya Birla Capital Health InsuranceLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
On World Health Day, while every brand was busy trying to sell a petty Health Insurance by any means necessary to the Indian consumer, Aditya Birla Health Insurance wanted its consumers to imbibe healthy living as a part of their daily lifestyle without making major changes to their existing routines.
We wanted to establish Aditya Birla Health Insurance as a brand who cares about their health and deliver this communication to our target audience and break through the existing clutter in...